Advertising Aids

What is the Difference Between a Sale and a Clearance?

Sale or Clearance

If you are unfamiliar to the terminology of retail marketing, you likely are aware that a sale and a clearance are both terms to describe products being sold at reduced prices, but that is pretty much it. Whenever customers see discounts for certain items, they are tempted to check the products out more to determine if they can be of use to them at the lowered price.

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Five Reasons Why Customized Plastic Bags Are Essential for Your Business

Customized plastic bags

As a business owner, you're always looking for ways to promote your brand, increase sales, and enhance the customer experience. Customized plastic bags are a versatile and cost-effective tool to help you achieve these goals. In this post, we'll explore five reasons customized plastic bags are essential for your business.

  1. Customized Plastic Bags as a Marketing Tool

Custom plastic bags are a walking billboard for your business. They are also very economical when compared to other advertising methods. When customers leave your store with your branded bag, they're essentially carrying your advertisement with them. This increases brand recognition and can attract new customers to your business. Some businesses have taken this to the next level by creating unique, eye-catching bag designs. For example, a grocery store might feature a cartoon character on their bags to appeal to families with young children.

  1. Customized Plastic Bags as a Customer Convenience

Customers appreciate convenience, customized plastic bags can provide just that. Businesses can create bags with different sizes, handles, and materials to fit the needs of their customers. For example, a clothing store might offer larger bags with sturdy handles for customers who purchase multiple items, while a jewelry store might opt for smaller, more elegant bags. Additionally, customized plastic bags can feature helpful information for customers, such as store hours, contact information, or a store layout map.

  1. Customized plastic Bags are a Cost-Effective Solution

Customized plastic bags are surprisingly affordable, especially compared to other forms of advertising. Businesses can use custom bags to save money on marketing materials while promoting their brand. Additionally, companies can purchase bags in bulk to save even more money. This cost-effectiveness is especially important for small businesses working with limited budgets.

  1. Customized plastic Bags as an Environmentally Conscious Option

Concerns about the environment are rising, and businesses can take steps to reduce their impact. Plastic bags are not a perfect solution, but there are ways that they can help your business become more eco-friendly. Bags made from recycled materials, biodegradable plastics, or other eco-friendly materials or durable, reusable bags can be a sustainable solution for your business. By using sustainable, customized plastic bags, businesses can show their customers that they care about the environment.

  1. Customized Plastic Bags as a Versatile Packaging Solution

Customized plastic bags can be used for more than just carrying products out of a store. Businesses can use custom bags for packaging items, such as gift baskets or promotional materials. Additionally, custom bags can be used for trade shows, events, and other promotional opportunities. Using custom bags in these situations can increase brand recognition and attract new customers.

In conclusion, customized plastic bags are essential for businesses looking to promote their brand, increase sales, and enhance the customer experience. They're a cost-effective marketing solution that can get customized to fit the needs of any kind of business. Additionally, they can be environmentally friendly, versatile, and convenient for customers. If you're a business owner, consider investing in customized plastic bags to take your marketing efforts to the next level. If you have any further questions feel free to contact us.

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Reasons Why Instore Signage is of Utmost Importance

Simple, informative, visually consistent signage can have a profound impact on your customers experience, increasing customer loyalty and ultimately, revenue. This article will dissect why signage is so important and make a few suggestions on how to optimize it to the benefit of you AND your customers.

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Advantages of Using Shelf Signages For Your Business

Categorizing everything in your business is a very important point to consider, and if you have already done that, how will a consumer know which item is priced at what price? Well, if you consider adding shelf signageto the items, we are sure your customer will have a great experience purchasing from your store. Want to know a few more reasons before you make an informed choice? Let's have a look at what this infographic has for you!

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Creating A High End Look Using Simple Acrylic Trays

Acrylic trays are useful in displaying small products on tables and other surfaces where shelving and display cases won’t do the product justice. They come with a modern design that will help bring attention to  your products.

 If you run a store with plenty of shelving, you can purchase acrylic trays to aid in displaying certain products you are looking to sell. These displays are small, lightweight, and can be bought in a bundle for one low price. These acrylic trays are also great to use at your Point of Sale for impulse purchases.! 
 
 

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ESL Newsletter IX

There are 6 ways that electronic shelf labels can help retailers manage inventory levels in the store. By Eileen Keehan

 Maintaining inventory levels is the lifeblood of the retail industry: Too much inventory leads to overstocks and too little inventory leads to out-of-stocks. According to the IHL Group, overstocks and out-of-stocks, or inventory distortion as the analyst firm refers to it, cost retailers close to $1.1 trillion a year globally.

ESL

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ESL Newsletter VIII

Multi-channel retail is making your products available for purchase using more than one outlet: common multi-channel would include online platforms such as your website, Amazon, Facebook, eBay, Etsy, and offline channels such as a brick-and-mortar store, pop-up stores at Farmers Markets, sporting or music venues and other physical outlets.

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ESL Newsletter VI

The modern consumer demands more and is ever keen on initiatives by a retailer to enhance their shopping experience. An advanced solution to ensure shoppers always get the price right is to invest in the industry revolutionizing electronic shelf labels.

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ESL Newsletter VII

Do you want your store to become part of the "New Brick and Mortar Retail Age"  or would you prefer to be left behind? If you would prefer to prosper, and not be left behind in this New Brick and Mortar Retail Age, Electronic Shelf Labels are for you.

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