Scented Tissue Paper

Our scented tissue paper offers a distinctive method to differentiate your brand and create a memorable experience during product unboxing or unwrapping.

Created by adding a layer of fragrance in the manufacturing process to select economy colored tissue paper and printed floral tissue paper patterns. 

Current options include Floral Breeze, Vanilla Sandalwood, Fresh Blossoms, Spring Meadow, Cinnamon Cider, and Pine Forest. However, if these scents do not match your brand or meet your expectations, reach out to one of our sales representatives about creating a custom scent for your packaging needs. 

Scented branding, often referred to as olfactory branding, employs a distinctive fragrance to link a product, service, or brand with particular memories and emotions. This strategy serves as a marketing tool that helps businesses differentiate themselves from their competitors. In 2024, the popularity of scent marketing is expected to rise as companies deepen their understanding of how aromas can affect consumer behavior. Research indicates that individuals are 100 times more likely to recall a scent than a visual, tactile, or auditory stimulus. Scent marketing involves utilizing fragrances to craft a positive and memorable experience for customers, thereby influencing their purchasing choices. As more organizations invest in scent-based strategies, this practice has become an essential component of the marketing mix. Businesses utilize scented candles, diffusers, and aromatherapy devices to establish a unique ambiance in their stores, reinforcing the brand's values.

The advantages of scent marketing include:

• Enhanced customer engagement – Fragrance can captivate customers, fostering an environment that encourages longer browsing and increased spending.

• Strengthened customer loyalty – Scent can forge an emotional bond with customers, potentially boosting loyalty and retail sales.

• Higher sales – Research indicates that appealing scents can sway consumer behavior, resulting in increased sales. Various fragrances can be employed to enhance sales, tailored to the specific product or brand being marketed. For instance, a spa might utilize soothing scents like lavender and chamomile to promote relaxation and encourage customer purchases. Conversely, a retail outlet could opt for invigorating aromas such as citrus and pine to energize shoppers and stimulate buying behavior. Furthermore, a dining establishment may incorporate enticing scents like cinnamon or vanilla to attract patrons.

• Better brand recognition – Customers are more likely to recall a brand when it is associated with a specific pleasant aroma. Scent marketing has been effectively employed across various industries to engage customers and drive sales. For instance, one retail establishment experienced a 25% sales increase after implementing scent marketing, as the fragrances created an inviting atmosphere that encouraged longer visits and purchases. Similarly, a restaurant chain reported a 40% revenue boost after utilizing scent marketing to cultivate a distinctive ambiance and enhance their brand.