Wrapping for Success

As a small business, offering beautifully pre-wrapped gifts or a gift-wrapping station can make a rather large impact on your customers’ experience. Whether it’s a holiday promotion, a birthday gift, or a special thank-you, wrapping a gift box neatly and thoughtfully can elevate your brand and create lasting impressions. Not everyone can be a professional gift-wrapper, but here are some tips for wrapping gifts that your customers will love and make it simple, professional, and beautiful.

The first step is to get the correct size gift box for your gift. Choose a box that fits your product snugly with not too much wiggle room. Here at American Retail Supply, we offer boxes in various shapes and sizes. If you’re worried about the gift getting damaged, you can add in tissue paper to not only secure the present, but also to add a more personal touch for the gift.

The next step is choosing the wrapping paper. We offer a wide variety of prints and patterns of wrapping paper for both the holiday season and the everyday occasion. Even if it is just a ‘thinking of you’ gift, there are wrapping paper options to fit that need. Stores that set up gift wrapping stations or offer gift wrapping services tend to choose a couple different designs, so they have one option for most occasions.

Once you have the wrapping paper picked out, the next step will be to follow the steps above and get the entire box covered and ready for the final step. The infographic above will help you to wrap your boxed present up with the most popular way to easily wrap a gift.

The last step would be to gift accessories or embellishments such as; ribbon, bows, tags, gift labels, or a combination of them. Ribbon and bows can be the finishing touch to add a touch of elegance and a professional look to the wrapped gift. While the gift tags and labels can make the gift giving experience easier for the customer. These can add an extra touch to each gift given, making the product easily transition from an item purchased to gift for a loved one or friend.

Bonus Tips for Small Businesses

• Brand Consistency: Ensure your gift wrapping aligns with your branding. Use your brand colors, logo, or even custom wrapping paper that reflects your business identity. This will reinforce your brand’s image and make your gift memorable for both the giver and the recipient.
• Eco-Friendly Wrapping: Consider offering eco-friendly gift-wrapping options. Most of the gift wrap sold at American Retail Supply are made from 100% post-consumer recycled fibers or 20% recycled and 80% FSC-certified fibers sourced from managed forests. Using these recycled or biodegradable materials can appeal to your environmentally conscious customers and reflect your commitment to sustainability. Many customers will appreciate this thoughtful touch.
• Presentation is Key: If you’re delivering or shipping the gift, consider adding a decorative element to the outer packaging as well. A branded box, tissue paper, or a simple thank-you card can enhance the overall experience and make the unboxing process feel special.

Gift wrapping doesn’t have to be complicated, but it can make a big difference when it comes to impressing your customers and creating a memorable experience for any occasion. By following these simple steps and adding a personal touch, you’ll turn every gift into an unforgettable experience that reinforces your brand’s commitment to quality and detail. Happy wrapping!