Packaging Matters in Building a Business

Businesses are beginning to realize how important packaging can be to becoming a memorable brand to clients. One of the first things that a customer sees is your product’s packaging, whether it is in-store or through online shopping. We are also seeing more customers acting as influencers, posting on social media “gift openings” or “unboxing” videos with first reactions to a product’s packaging or items once opened. 

There are strong benefits to customizing your packaging whether you are a small business, an e-commerce store, or a big brick-and-mortar business. 

First Impressions

The first thing seen in those “unboxing” videos is the packaging, this includes the packaging in which it is shipped in and/or the packaging for the specific product. The initial impression of the customer on what your packaging looks like can affect the tone for the rest of the unwrapping experience. If a customer opens their package from you and is impressed, they are more likely to talk about your business to others and share future product hauls on their social media platforms. This impression can stay with your customers long after leaving your retail store or receiving that first delivered order. 

Marketing Tool

Custom packaging can be a great marketing tool. Since packaging is the first contact some of your customers will have with your brand, customized packaging can be a great advantage. Your brand can make an impression worth talking about, which can become free advertising and promotion. Packaging can also increase sales by drawing the customers eye to your product on the shelf in a retail store.

Creating an Experience 

Whether it is an online unboxing video, or someone unwrapping a gift box, you are introducing customers to your brand and creating an experience. Unboxing experiences mimic the thrill and reward similar to receiving presents. The personalized touches you create in your custom packaging can create a memorable experience that can be repeated with each purchase. Opening or even receiving your company’s products can become an experience to be excited about once they set their sights on your brands packaging.

Standing Out from the Competition

The most known example of a memorable custom box would be the Tiffany blue jewelry box. Everyone knows what the type of product and where it came from once they see that box. This is easily achievable with customized packaging for your company and products as well. Be known for your logo, color, or brand and create packaging cannot stop talking about. 

Become Memorable & Build Loyalty

Custom packaging can make your product(s) stand out. In turn making your brand and business memorable to your customers. This could lead to repeat customers and build a loyal shopper base for you. Custom touches all the way down to what kind of void fill such as tissue paper you use in the shipping packages can create memories of purchases, causing the customer to come back and create a continued relationship and returning orders. 

No matter what kind of business you have, a physical brick and mortar or an online store, custom packaging can help you stand out.